HD to 3D

High-Definition (HD) television is on its way to becoming the customary standard for the United States. Currently Standard Definition still takes up the majority of the population, but not by much. Many Americans are making the switch to improve the picture quality of their everyday entertainment, but this advance typically comes with a hefty price tag. With HD on the rise, is it wise for so many companies to be investing so much money into a third dimension?

Being able to view your movies in the third dimension (3D) has been an attractive feature for moviegoers for a long time, but how many want to watch their every day entertainment in 3D? 3D viewings of box office blockbusters Avatar and Up have prompted many companies within the industry to start investing substantial sums of money into 3D technology. With the current recession, few are able to afford a new television, but those that could have already purchased a HD television. It seems unlikely that the world is ready for 3D viewing in their home. The initial cost for these items would be substantial. Besides purchasing a new 3D television, one would need to purchase a 3D capable Blue-ray player, 3D movies, and 3D glasses for each person in the audience. Consumers will also likely experience a pricey upgrade with the cable or satellite company to get all the new 3D channels.

The increase in 3D movie ticket sales made such an impact on the industry, that ESPN and the Discovery channel have already confirmed a 3D channel within the coming months. ESPN has already scheduled a 3D broadcast of World Cup Soccer in June. With the surge of interest surrounding this technology, it is likely that more television stations will do the same. The broadcast companies are attempting to draw consumers in with exclusive events, but they are not the only ones that are pushing to get 3D television to market.

The biggest names in electronics are already totting their new toys at this year’s Consumer Electronics Show (CES). LG, Panasonic, and Toshiba treated CES guests with the opportunity to experience 3D television. Many other electronics manufacturers are providing this new option as well, but is this a wise move for the industry?

With the current downturn in the economy, is it wise for so many companies to invest such a large amount of money into this technology? How will the market receive such a lavish item? With many Americans still watching television in Standard Definition, making the jump to HD, could be a stretch of the imagination.